BSN buys Eastbay Team Sales business 

An Eastbay catalogue page from 1996.

Online sports brand BSN Sports announced today that they have acquired the Eastbay Team Sales business from Foot Locker.

The sale includes all assets from Eastbay, the company started in 1980 in Wausau. Eastbay merged with Foot Locker in 1997, becoming one of Wausau’s largest companies. 

BSN’s president, Terry Babilla, indicated that Eastbay’s employees would be integrating with BSN Sports’ team, and would expand the company’s reach. “This dedicated approach means that our new Sales Professionals will benefit from the best and broadest inventory selection, leading design and customization tools and support resources as they deliver the stellar service experience all customers deserve,” Babilla said in a release. “We welcome the Eastbay Team employees to the BSN SPORTS family and look forward to a productive and rewarding integration of our teams headed into the 2022-2023 school year.”

Eastbay retail will remain under the Champs brand. 

BSN Sports is part of Bain Capital through its parent company, Varsity Brands.

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