By Evan J. Pretzer
Juleigh Martindale has left and lived in Wausau multiple times over the years and is now back with a new business to help women and show off cool clothes.
Since July, the 30-year-old has been the face behind JuJu’s Enhancement House Salon & Boutique on the city’s near west side. The space on Clark Street offers eyelash extensions, trending and casual women’s clothing and came about because, after years of safety, Martindale felt like it was time to go out and take a risk.
“It kind of just happened,” she said. “I was one of those people where I had to have milestones met by a certain age and just got to the point where I wanted to just take a chance. This is really just how it happened. I have a great support team, people who believe in me and, while this is scary, I am here. I am super excited for this and had no real plan laid out until I just chose to get going.”
The idea for Juju’s Enhancement House
Martindale added the process of going from idea to physical location took about a year. At her spot, there are different patterns and styles than can be found elsewhere and the mother of three also likes to create different fusions for those interested in shaking up their look. It is not uncommon for a sweater to be paired with a dress and pearls, or a cheetah print piece that can go alongside a black leather jacket. Those who have come in are eating up what is available.
“Love the quality and customer satisfaction guarantee [Martindale] provided me for my first-time lashes,” Kels Schave wrote on Facebook last month. [I] will keep going back and highly recommend [it]. So much to choose from and so patient.”
“[The] owner was soooooo (sic) nice,” Janna Schultz also wrote early in September. Very cute, trendy, affordable clothes and accessories! 10/10.”
In the future, Martindale envisions her salon and boutique partnering with organizations in the city like The Women’s Community. She also wants to make sure people keep getting good quality pieces at her store for $30 which would be $80 or $90 elsewhere, and, above all, hopes to inspire those inheriting the future.
JuJu’s why for starting the business
“This is not just about money,” she said. “It is literally the last thing on my mind. For my kids, it is super important for me to show them, ‘yeah, I can do this.’ I can take chances and want to show this to other young girls. It is by no means easy.”
JuJu’s Enhancement House Salon & Boutique is open from 11 a.m. – 6 p.m. Monday through Saturday at its 110 Clark St. address. Further information can be found by visiting their Facebook page, calling 715-348-0810 or by emailing [email protected], or heading to the official website in addition.
The buzz is City Pages column on new businesses. Recent examples include stories on the new owners of La Prima Deli and new business Layla’s Beauty Shop.
This article initially ran in The Wausau Sentinel and is re-published in City Pages by consent of Evan J. Pretzer. Evan J. Pretzer can be reached at [email protected] or [email protected].
