Four Fathers Pub is bringing new life to the former Cruisin 1724

From left, 4 Father's Pub owners Matt Philipp, Jerica Philipp, Taushia Hoehn, and Dan Hoehn pose in their new bar located at 1725 Merrill Ave. in …

Dan Hoehn, owner of Hoehn’s Huddle and the Hatley Hangout, his wife Taushia Hoehn and sibling Jerica Philipp and her husband Matt had been discussing buying rental properties as their next business adventure. 

But when the quartet learned that the former 1724 Cruisin building had become available, and Hoehn crunched the numbers, starting another bar just made sense. 

Today that bar is running smoothly, despite the old adage of never getting into business with family. 

“They say to never go into business with friends or family,” Dan Hoehn says. “But in the end, my sister and I grew up together. We know each other’s flaws, and strengths and have a great partnership. This is a way to build something we created while starting something as a family.”

Highlights include a large back room which can hold about 80 people and is used for events like birthdays. Two pool tables and four dartboards ensure customers can have a space to play in contrast to other bars where only one table or board may be available and several golfing games exist to complement the 1724 Merrill Ave. location’s theme around the ancient competitive sport.

Of course, those familiar with the neighborhood know 4 Father’s Pub is nowhere near a golf course, but, there is a reason why it has the name it does and honors the sport it does. For one, Daniel Hoehn themes all the bars he owns around a sport, and, also, the title pays tribute to parentage molding young minds now and past parents who no longer raise the next generation. 

“For Jarica and I, our dad was our biggest influence,” Dan Hoehn adds. “He was our friend and hero and Matt and Taushia had a similar experience. Dad was everything. Matt recently lost his father, so we honored him in that way as well. Matt and I are both fathers and so, the golf term fore and the four of us. In order to do it without making it obvious, we came up with fore.”

The Cruisin 1724 was known for its music, and 4 Fathers Pub has continued that as well. The venue has already had a few acts play, including bands such Killing Rapunzel, Knock Point and national recording act WayLand. 

Plans in the future include becoming widely known for being a nice neighborhood bar where families can bring their children, not growing any bigger than it currently is, and offering free pizzas on Mondays from a selection of 50, including direct products from Italy. There is also live music and, for customer Korine Parks, a chance to support people who are quite simply good. 

“I remember when it was [Cruisin 1724],” her July review reads. “Much better. Updated, clean and I love their deals … I usually don’t recommend places, but this is one that has my vote.”

More information about the 4 Father’s Pub in Wausau can be found on their Facebook page. They can be reached by calling 715-841-0035 or by emailing 4fatherspub@gmail.com, too.